Areas of expertise
content writing
Whether it's newspapers, magazines, websites, social media, reports, books or any other publication – with more than 30 years' experience as a journalist I know how to tailor words and images to engage with your target audience. Different audiences require a different approach.
publicity
I've dealt with thousands of press releases during my career and know which ones work and which ones don't. Getting a clear message across to promote your business, events and campaigns using news releases, social media and online marketing is crucial. You need to grab the attention of your audience straight away to encourage them to read on.
Editing and proofreading
I've spent the majority of my career sub-editing and rewriting articles and always advocate the use of plain English. I will recommend using different styles depending on the type of message or publication you want people to read. A press release requires a very different approach to an in-depth feature or piece of creative writing.